Super Bowl LIV in Miami

The Super Bowl is almost here! And it’s almost, literally, here! This year’s Super Bowl LIV (which means 54) takes place right here in Miami on February 2nd at the Hard Rock Stadium. While we don’t know who the final teams will be just yet, we do know that Jennifer Lopez and Shakira will be performing at halftime. And we have details on some of the key activities surrounding the big game.

Super Bowl Opening Night is Monday, January 27th at 7:10PM in Marlins Park. Opening Night is when players and coaches from both teams will be in the same place, at the same time, talking to the media and smiling for cheering fans. There will be interview sessions and appearances by the cheerleaders and team mascots. Take pictures and get free autographs from NFL players. There will even be an opportunity to win prizes, including tickets to the big game!

Super Bowl Live is a free fan-centric event that runs from Saturday, January 25th through Saturday, February 1st. It will feature a Tailgate Town, cooking demonstrations, fan activities, sponsored booths, live music, dance performances, water shows and other fun football spectacles. Super Bowl Live will take place at Bayfront Park in downtown Miami. For detailed hours of operation, check out the Super Bowl Live page.

Visit the Miami Beach Convention Center for the Super Bowl Experience – an interactive theme park offering games, football clinics, merchandise and autograph sessions. Tickets are on sale now and include all games and attractions; prices vary depending on the day, but range from $20 to $40 for adults; kids are FREE! You can purchase tickets through

It’s the biggest sporting event of the year and it’s here – in South Florida! Celebrate with a new Volkswagen, perfect for tailgating, like the new, 7-passenger Atlas! Check out our current offers or visit a Volkswagen dealership near you and score a great deal!

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